CLIENT

Bigface Beauty
Brand

Black-owned start-up Bigface Beauty, celebrates the full features and richly melanated skin types that, too often, go undersupported by products in the skin-care industry. During the initial briefing Bigface founder—Aidenn Isaiah, shared with me his story about growing up Black, and not having the vocabulary to explain his features to the ‘other’ kids. 

Able to relate, I dug deep to find the logo and logotype designs that best aligned with the long-term intent of the brand. The opportunity presented a chance to not only better acquaint myself with brand identity work, but to learn more about advocating for Black and Brown skin.